Nowadays one of the biggest issues that online retailers face is cart abandonment; when customers put items in their shopping carts, but then don’t follow through by purchasing them. E-Commerce is becoming a more and more popular way to buy goods, but it’s not without its problems. It is a big problem for most eCommerce businesses because it can lead to a lot of lost sales.
In this article, we will be sharing the top 5 ways you can decrease cart abandonment on your eCommerce website. So let’s get started!
What is Ecommerce Cart Abandonment?
Before we get into the ways to decrease cart abandonment, it’s important to understand what it is. Cart abandonment is defined as when a customer puts items in their online shopping cart but then does not complete the purchase. There are many reasons why this might happen, but some of the most common include:
- The customer changes their mind
- The customer is comparison shopping and decides to buy from a different retailer
- The customer is not able to find a coupon or promo code for the purchase
- There are hidden costs that are revealed at checkout (shipping, taxes, etc.)
- Long and complicated checkout process
- The customer is worried about refunds and security
Now that we know what cart abandonment is, let’s take a look at the top 5 ways to decrease it.
How to decrease e-commerce cart abandonment?
Here are the top 5 ways you can avoid Ecommerce cart abandonment
Keep the checkout process simple:
The first and most important thing you can do to decrease cart abandonment is to keep the checkout process as simple as possible. The fewer steps there are, the better. Make sure that all of the necessary fields are marked and that the customer knows exactly what they need to do at each step.
Offer a variety of payment options:
Another way to decrease cart abandonment is to offer a variety of payment options. This way, customers can choose the option that works best for them. Some common payment options include credit cards, PayPal, and Amazon Pay. These days customers are also expecting to see options like Apple Pay, Google Pay, and other online payment options.
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Provide free shipping:
Free shipping is another great way to decrease cart abandonment. Customers are more likely to complete a purchase if they know that they won’t have to pay for shipping. You can either offer free shipping on all orders, or you can set a minimum order amount that needs to be met for the customer to qualify for free shipping.
Offer live chat support:
If a customer is having trouble during the checkout process, they might be more likely to abandon their cart if they don’t have any way to get help. This is where live chat support comes in because when you offer live chat, you can provide customers with the assistance they need to complete their purchases.
Have a good refund policy and security features:
Finally, it’s important to have a good refund policy and security features in place. This will help to ease any concerns that customers might have about buying from your website. Make sure that your refund policy is clearly stated and that your website is secure.
These are the top 5 ways to decrease cart abandonment on your eCommerce website. By following these tips, you can help to increase sales and avoid lost revenue. The better experience you offer to the customers, the lesser the chances of them abandoning their carts.
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